Preschools and Daycare Centers C.A.N. Nudge

August 14, 2017

School Caferteria Line

Preschools and daycare centers can help build a foundation for healthy eating and physical activity choices. In the most recent WOWS Newsletter, we shared the three actions that will help make a difference that lasts for a lifetime:

  1. Plan fun, hands-on learning activities
  2. Model and repeat the healthy message… play, taste and learn with kids
  3. Share the message with parents and caregivers

A 4th category of actions are “nudges.” We’ve used this term in our columns before. It is a word made popular by Cornell University’s Smarter Lunchrooms Movement.

Nudges are like the things retail marketers use to encourage consumers to buy. Good examples are retail store end caps or products placed by the checkout lanes. When it comes to kids’ places, consider these successful “nudges”:

  • A 2016 study reported in Pediatrics found that in school cafeterias with vinyl banners depicting vegetable superhero characters, more young children took vegetables from the salad bar.
  • Studies have also shown an increase in the selection of healthier foods when they are at eye level. In one example, preschoolers took cartons of lower fat milk when they were easier to reach than the higher fat choice.
  • Encouraging students to take fruits and veggies as they go through the line increases selections.
  • Giving fun menu names to fruits and veggies “nudges” healthier choices. So the next time you post a menu, have fun with creative names, like “Crunch a Bunch Salad,” “Rocket Carrots” or “To-My-Toes Tomatoes.” Better yet, help kids come up with silly names!

Make a Healthy Difference, Learn – Model – Share – and Nudge

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