Partner Spotlight: Lifeway Foods 25th Anniversary Tour

March 21, 2011

We’d like to shine the spotlight on our partner Lifeway Foods for their amazing support of nutrition education for kids during their coast-to-coast 25th Anniversary Tour. Their blog post We’re Gonna Party Like It’s 1986! gives just a glimpse of the fun atmosphere surrounding the 25th Anniversary celebration! Kicking things off is a fabulous cross-country tour, an 11-week, non-stop party from coast to coast, celebrating everything fun and funky about the 1980s.

What’s YOUR favorite 80’s memory? We’ve got some staffers who grew up in the 80’s and they’ve shared just a few: Ferris Bueller’s Day Off, Boomboxes and cassette tapes, and BIG Hair and side ponytails! Add your own favorites on Lifeway’s Facebook page at!

The tour kicked off last week at the Natural Products Expo West in Anaheim. Now the retro road trip is hitting the road, with plans for weeklong stops in Los Angeles, San Francisco, Seattle, Denver, Dallas, Chicago, Cincinnati, Philadelphia, and Boston. The party will culminate in New York City, with Lifeway Foods Executives ringing the NASDAQ stock market closing bell in Times Square on May 16.

Health-conscious families, college students, and fitness enthusiasts alike are invited to the free festivities, which will celebrate the 1980s with an awesome modern twist. Activities include

  • pedaling the customized human-powered blender bike, blending tasty Lifeway Kefir smoothies
  • taking a blast-from-the past 1980s-styled photo using green screen technology
  • participating in digital games
  • enjoying Foursquare check-in prizes and
  • sampling Lifeway’s healthy and delicious lowfat flavors, including new Birthday Cake flavor!

In addition to throwing this totally rad party to commemorate 25 years in business, Lifeway Foods will donate a total of $25,000 to Healthy Kids Challenge. The goal is to have guests in each city generate 2,500 minutes of pedal power on the human-powered blender bikes within the week. For every minute a guest pedals, Lifeway will donate $1 to the organization. Lifeway’s donation will enable us to expand the number of schools and youth organizations we can support with our nutrition education programs in the ten cities the anniversary tour visits.

According to Edward and Julie Smolyansky, CFO and CEO of Lifeway Foods, respectively,

“We are beyond excited to reach this milestone in our company history and celebrate with a national 80s themed anniversary party! Because kefir is a nutritional beverage loaded with probiotics, calcium and protein, Healthy Kids Challenge is the perfect partner for Lifeway Foods as we are both focused on nutrition and the importance of living a healthy life.”

We are thrilled that Lifeway Foods has chosen Healthy Kids Challenge as the beneficiary of their generous donation. Together we can make a difference in young people’s lives!

Want to see if the tour will be in a city near you? Check out our map here.

To stay updated on Lifeway’s 25th Anniversary mobile tour, “Like” Lifeway Kefir on Facebook at or follow Lifeway on Twitter @lifeway_kefir.


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